Online Video Guide Showcases Full Episodes of Shows That Are “New to You”; Editors Profile New and Returning Shows During WGA Strike
January 3, 2008 (New York, New York) —TVGuide.com launched today its “Strike Survival Guide,” (www.tvguide.com/strikeguide) a blog featuring special coverage to help viewers discover new options for what to watch and how to watch it in the absence of some of TV’s top shows during the continuing writers’ strike.
A key component of the “Strike Survival Guide” is regular posts linking to TVGuide.com’s Online Video Guide (http://video.tvguide.com), which highlights full episodes of returning shows including Jericho, Kyle XY, and Prison Break, as well as previews of new and returning shows such as Cashmere Mafia, Lost, Terminator: The Sarah Connor Chronicles and One Tree Hill. The Online Video Guide indexes professional and independent video content from more than 55 broadcast, cable network and other major entertainment-focused Web sites, and provides consumers ease of access to the entertainment videos that most interest them.
“With TVGuide.com’s extensive Online Video Guide, you will be able to catch up on past episodes of series that are ‘new to you,’ while other scripted shows are off the air,” said Kirsten Rasanen, TV Guide Online’s director of video products. “It’s a fast, easy way for passionate TV fans to discover and keep up with the great shows they might have missed, plus movies, music, and other buzz-worthy video content.”
The Strike Survival Guide (http://www.tvguide.com/strikeguide) launched with a calendar of premiere dates for new and returning shows and follows up with daily entries introducing readers to these shows, informing them on exactly what they need to know when sampling a new series. Areas of coverage include:
· Returning scripted shows and reality shows that users may not have had the time or inclination to sample in the past
· New shows premiering in winter 2008
· "Alternative" fare from BBC America and PBS
· Movies on TV and TV Shows on DVD highlights
· Editors’ favorites highlighting suggestions for “undiscovered and underappreciated” shows
“Since we launched our Strike Watch blog, our users have been asking what they should watch now that their favorite scripted shows are running out of new episodes,” said Christy Tanner, editor-in-chief of TVGuide.com. “The Strike Survival Guide is our answer to our users’ needs, with our editors providing guidance on what to watch and the Online Video Guide giving them another option for how to watch it.”
About Gemstar-TV Guide
Gemstar-TV Guide International, Inc. is a leading global media, entertainment, and technology company that develops, licenses, markets and distributes products and services that maximize the video guidance and entertainment experience for consumers. The Company's businesses include: television, publishing, and new media properties; interactive program guide services and products; and intellectual property licensing. Additional information about the Company can be found at www.gemstartvguide.com.
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